Global Financial Private Capital (GFPC) has long believed that transparency should be a key tenet to the investment process, which is one of the many reasons we are not structured as a mutual fund. However, transparency is inherently meaningless without proper communication to investors as to why decisions are being made to allocations.
Think about hiring a car mechanic. Personally, I know nothing about cars, so when one mechanic offers me a quote to fix my car with no explanation versus one who provides some insight into the services that he/she will perform, I feel far more comfortable with the mechanic who is more transparent.
I regularly travel the country to meet with investors to discuss methodologies, dispel much of the garbage reported by the media, and explain where I see opportunity in financial markets going forward. These trips have become invaluable to me because I am constantly learning more about what is going on in the minds of investors and how GFPC can enhance the ways we communicate to those who have trusted us with their nest eggs.
Social media initially began as a way for consumers to socialize with friends and family using technology (the most popular being Facebook). Today, many of these technologies have evolved into powerful tools for conducting business and are now widely adopted throughout the financial community.
For example, until recently, my morning ritual had consisted of waking up quite early and reading the Wall Street Journal every day to get up to speed on what to expect for the day. Nowadays, the Journal has been supplanted with Twitter, where I am now able to consume far more relevant headlines and commentary from far more trusted sources.
NOTE: Twitter is a very easy-to-use tool that allows users to read short posts, called “tweets,” that are designed to disseminate quick thoughts or information to a large audience.
As a result, I have been hard at work with the team here at GFPC to launch our very own social media venture, which is designed to benefit our investors in three key ways:
1. Simplify: Albert Einstein once said that if you can’t explain a concept to a six year old then you don’t understand it yourself. Nearly every complex financial theory or investment idea can be explained without the use of technical jargon.
2. Educate: Fifteen years ago, the challenge for investors was gaining access to relevant information. Today, the challenge is to know how to sift through all the information in order to isolate what matters most. Offer insight into the forces that move financial markets and the global economy, and investors will feel more empowered.
3. Discredit: There is no compliance department or fact checker for the internet, and any fool can post any absurdity that plays into the emotions of investors. Strike back at those who scare investors by using logic and reasoning supported by data, and the fear should dissipate.
A social media campaign can only be successful if (1) the content is relevant, and (2) the effort receives support from its intended audience. This notion supports the idea behind “network effects,” which simply states that the larger the network surrounding a technology or movement, the more powerful that medium becomes.
The culmination of all the efforts here at GFPC is a new social media campaign using Twitter to support my recently launched financial website, also known as a “blog.” For those who take an interest in global financial markets, follow the quick steps below to get connected.
1. Click this link to access my blog: https://mikesorrentinoblog.wordpress.com/
2. Click this link to access my Twitter page: https://twitter.com/MikeOnMarkets. Creating an account takes less than a minute. Also, I strongly recommend using Twitter’s app on a cell phone and can be downloaded for all major smart phones on the market today.
To follow me on Twitter, click the button circled in red, which is located on the upper right-hand side of my Twitter page:
Lastly, this endeavor was created as a way to enhance GFPC’s communications to investors, but by no means is it only restricted to those who are already invested. Therefore, I urge those who find value in our social media program to forward along to friends and family.
We are an independent financial service firm helping individuals create retirement strategies using a variety of investment and insurance products to custom suit their needs and objectives. Financial planning, investment advice and insurance provided through Business-owner Strategies Group, LLC a North Carolina Registered Investment Adviser and Licensed Insurance Agency d/b/a BSG Advisers. Wealth CAPS does not provide legal or tax services.